The Evolution of Advertising

Zadby is an online marketplace where advertisers and agencies connect with online video producers to create innovative brand integration videos tailored for sites like YouTube and MySpace video.

Brand integration is when a company pays to incorporate their product or service directly into entertainment content rather than interrupting the main content with commercials. Brand integration ranges from simple product placement, like the Ray Bans in Risky Business, to full-blown branded content like Oprah's Pontiac give-away. This advertising mechanism is becoming increasingly important as DVR penetration and consumers' improving perceptual filters make interruption advertising less effective.

Zadby is the way to quickly and efficiently bring brand integration to online video. Advertisers need a way to reconnect with audiences who have moved online. Online video producers need additional revenue to fund their productions. Zadby makes the introduction and makes the entire transaction extremely easy.

Advertisers and Agencies: Click here to learn more about how Zadby can help you.

Video Producers: Click here to learn how you can earn extra cash for your videos.