August 24th, 2008

Bom Dia Commission Updated

Bolthouse brand managers have added some additional detail to their existing Bom Dia commission. Check out the additional information here.

Bolthouse wanted to be clear that even though the updated commission provides significantly more detailed information, the brand is still open to creative ideas from producers. They also wanted to clarify that the commission details are not meant to force producers' creativity into a traditional commercial format. Product placements that play on one or more of the ideas in the commission are still very much encouraged.