May 1st, 2009

Two Zadby Videos Ranked #1 on YouTube During Past Month!

Zadby is proud to anounce today that two Zadby videos achieved #1 rankings in YouTube's daily ranks in the past month.

The first video, produced for Discovery Communication's Animal Planet channel, was a branded content engagement. Despite the heavy branding element over 6 minutes and 30 seconds of content, the video was the top ranked video by YouTube viewers on the first full day it was released, April 9th, 2009

The second video, produced for Roadkill T-Shirts, was a simple product placement arrangement. The video proved wildly popular with over three quarters of a million views on YouTube and 1.5 million views web-wide in the first week. Audiences not only watched the video in a big way, they also engaged in large numbers, making the video the most favorited video on all of YouTube on April 24th.

Zadby's General Manager was enthusiastic but not surprised by the results: "These results are great for our clients, but they're just more evidence of what we've been proving for quite some time--that Zadby is a risk-free way for brand advertisers to get big video hits featuring their brand. We intend to continue proving this point until Zadby campaigns are as much a part of the mainstream advertising portfolio as the 30-second spot."