Zadby Announces Membership in Launchbox Digital 2008

June 27, 2008 (Reston, VA) - Zadby, Inc. announces that Launchbox Digital has decided to include Zadby in their 2008 program. Launchbox Digital is an angel fund in Washington, DC designed to help startups make it to the next level. More information can be found at http://www.launchboxdigital.com.

Beau Brewer, Zadby's General Manager, was enthusiastic about the value Launchbox Digital brings to Zadby: "Launchbox Digital is a very special program promoting entrepreneurship in the Washington, DC region, and everyone at Zadby is very excited about being part of that effort."

About Zadby, Inc.

Zadby is an online marketplace where advertisers, marketers, and brand managers can connect with freelance video producers to create innovative product placement videos tailored for sites like YouTube, AOL, and MySpace. A spinoff of Siteworx, Inc., Zadby enables advertisers to reach their target audience online with all the tools, workflows, and legal frameworks to facilitate the creation, review, posting, tracking, and payment for user generated videos with product placement angles. More information about the company is available at http://www.zadby.com.

Zadby Announces Change of Management

June 17, 2008 (Reston, VA) - Zadby, Inc. announces that Beau Brewer--previously, the VP of Sales and Marketing--will be taking the reigns of Zadby as General Manager. Zadby's founder and chairman, Tim McLaughlin, had this to say: "Michael did a fantastic job getting Zadby to launch and proving the model, and we're sorry to see him go. Going forward, we feel confident that Beau is the right person for the job as Zadby begins to focus more on sales and marketing functions to reach the next level."

About Zadby, Inc.

Zadby is an online marketplace where advertisers, marketers, and brand managers can connect with freelance video producers to create innovative product placement videos tailored for sites like YouTube, AOL, and MySpace. A spinoff of Siteworx, Inc., Zadby enables advertisers to reach their target audience online with all the tools, workflows, and legal frameworks to facilitate the creation, review, posting, tracking, and payment for user generated videos with product placement angles. More information about the company is available at http://www.zadby.com.

Zadby Announces Release of First Videos

May 13, 2008 (Reston, VA) - Zadby, Inc. has launched the first two product placement videos created through its online marketplace http://www.zadby.com. Zadby connects advertisers, marketers, and brand managers with freelance video producers to create product placement videos tailored for sites like YouTube, AOL, and MySpace.

The videos, available for viewing at http://www.youtube.com/watch?v=l6fyynmHwVI and http://www.youtube.com/watch?v=ZJfecvhevs0, position launch brand, Polk Audio, in widely divergent and distinct placement angles.

"We've made tremendous ground since our launch in March, building traction with brand managers and advertisers, and developing a solid community of freelance video producers that are eager to join the marketplace. We're delighted to be able to announce our first two videos," says Michael Buttrey, Zadby CEO.

Both video producers are enthusiastic about their experience with Zadby:

"A lot of on-line producers dream of making money from their projects, but I think it's done mostly for a love of the creative process. I really like how Zadby lets us do both," says Steve Conn an Independent Videographer.

"Zadby allowed me to find a relevant product for one of my upcoming video shoots. The Polk I-Sonic placement fit right in to a rap parody video I was planning. I included a subtle placement that created a positive impression of the product without coming off like a sales pitch. I will definitely keep an eye on Zadby.com for future placement opportunities," commented Greg Benson of MediocreFilms.com.

Product placement is highly effective in movies and on TV but until Zadby, there was no effective way of engaging online user generated content while ensuring brand consistency and alignment. Zadby provides all the tools, workflows, and legal frameworks to facilitate the creation, review, posting, tracking, and payment for user generated videos with product placement angles.

About Zadby, Inc.

Zadby is an online marketplace where advertisers, marketers, and brand managers can connect with freelance video producers to create innovative product placement videos tailored for sites like YouTube, AOL, and MySpace. A spinoff of Siteworx, Inc., Zadby enables advertisers to reach their target audience online with all the tools, workflows, and legal frameworks to facilitate the creation, review, posting, tracking, and payment for user generated videos with product placement angles. More information about the company is available at http://www.zadby.com.

Announcing Zadby - Product Placement Meets User Generated Video

March 10, 2008 (SXSW Interactive Festival, Austin, TX) - Zadby, Inc. announced that it has launched an online marketplace (www.zadby.com) where advertisers, marketers, and brand managers can connect with freelance video producers to create innovative product placement videos tailored for sites like YouTube, AOL, and MySpace.

As traditional spot advertising loses its luster due to time shifting capabilities of digital video recorders like Tivo®, advertisers and brand managers are struggling to find new and innovative ways to reach their target audiences. Two methods getting a lot of attention lately are product placement and user generated video. Product placement is highly effective in movies and on TV but until Zadby, there was no effective way of engaging user generated content while ensuring brand consistency and alignment. Now advertisers can reach their target audience online through Zadby! Zadby provides all the tools, workflows, and legal frameworks to facilitate the creation, review, posting, tracking, and payment for user generated videos with product placement angles. As a pay-per-view model, Zadby is extremely low-risk for brands.

"Advertisers and brand managers wishing to raise awareness for their brand can commission the development of videos through our online marketplace," says Michael Buttrey, CEO of Zadby. "Since Zadby takes care of the administrative pieces, brand managers are free to think about what they do best - stewarding their brand - while online video producers can now earn cash doing what they love," continues Buttrey.

Here's how it works: Brand managers start by defining a Commission, which defines what they hope to accomplish with a video or set of videos. A Commission defines the product being placed, the goals and objectives, as well as any other restrictions or suggestions for the video. Once the commission is posted on Zadby, freelance video producers from around the globe can browse and select the Commissions they want to develop videos for. Producers develop the video and submit it for review by Zadby and then by the brand. Once the video is approved and goes live, Zadby tracks the response, aggregates view information, and calculates fees due to the producer.

"Zadby presents us with an intriguing, innovative way to enhance Polk Audio's brand marketing," says Dan Hodgson, Polk's Senior VP of Marketing. "With Zadby, we have a unique, low-risk way to test the effectiveness of this new medium."

As part of the kickoff, Zadby is partnering with Polk Audio to raffle a new Polk Audio I-Sonic® Entertainment System 2. The I-Sonic® ES2 features the same acoustic technologies that made the original Polk I-Sonic® the best sounding table top music system available and now includes a second generation HD Radio tuner with full multicasting. The I-Sonic ES2 accepts all iPod models with dock connectors in its topmounted dock, hidden beneath a sliding door. The I-Sonic® ES2 is the world's first radio with Apple® iTunes Tagging, which allows consumers to tag, preview and buy songs they hear on HD Radio stations.

Freelance video producers who sign up with Zadby through March 30th and enter the promotional code of "I-Sonic" will be entered to win.

About Zadby, Inc.

Zadby is an online marketplace where advertisers, marketers, and brand managers can connect with freelance video producers to create innovative product placement videos tailored for sites like YouTube, AOL, and MySpace. A spinoff of Siteworx, Inc., Zadby enables advertisers to reach their target audience online with all the tools, workflows, and legal frameworks to facilitate the creation, review, posting, tracking, and payment for user generated videos with product placement angles. More information about the company is available at http://www.zadby.com.

About Polk Audio

Polk Audio is an award-winning designer and manufacturer of high performance audio products and the largest audio brand of Directed Electronics, Inc. (NASDAQ, DEIX). Founded in 1972 by three Johns Hopkins University graduates, Polk Audio holds over 50 patents for advances in audio design and technology. Polk's products include loudspeakers and electronic components for home, auto and marine applications, the first satellite radio home component tuner, the world's first audiophile-grade active IP-addressable loudspeaker, the first THX Ultra2 Certified inceiling loudspeaker, and I-Sonic-the first entertainment system to include HD radio, XM Connect & Play capability and a DVD player. Polk products are available through authorized specialist consumer electronics retailers worldwide. For more information and the location of a Polk retailer or distributor in your area visit http://www.polkaudio.com or call us at 1-800-377-7655 (USA and Canada). Outside of North America call +1 (410) 358-3600.