A Four Billion Dollar Pie

Zadby is an online marketplace where advertisers, marketers, and brand managers can connect with freelance video producers to create innovative product placement videos tailored for sites like YouTube, AOL, and MySpace.

What's a product placement, you ask? It's a movie, TV show, or computer game where a company has paid for their product to be shown, or "placed". You know the ones I mean: The Ray Bans from Risky Business; the pickup truck given away on Survivor; the phone used in the Mobile Shout-outs in Cash Cab; those red Coca-Cola glasses parked in front of Paula, Randy, and Simon; in each of those cases a company paid to get their product "placed" there.

And it's a lucrative business. Placing a simple product on a single episode can cost an advertiser millions of dollars. Product placement was a 4 Billion dollar business in 2007.

Product placement is highly effective in movies and on TV, but how is an advertiser to reach their audience if they have all moved online? Well, Zadby, of course! Zadby has all the tools and workflows to facilitate the creation, posting, tracking, and payment for online videos with product placement angles.

Advertisers and Brand Managers

Has Tivo™ killed the value of your 30-second spot? Do you need a better way of reaching the elusive 18 to 34-year-old demographic? Want to tap into the creative power of the Internet? Does the cost of developing a traditional video ad have you seeing red?

Advertisers and Brand Mangers: Your audience is online. How would you like a pay-per-view way of getting your message to them and building your brand?

Click here to learn more about how Zadby can help.

Freelance and Amateur Video Producers

Do you already create videos for your YouTube, AOL, and/or MySpace account? Do you have an active community of viewers who subscribe to your channel and faithfully wait for your next piece of work? How would you like to be paid for those videos?

Or are you a traditional video producer looking for a new outlet of your talent? Got some down-time before that next casting-call shoot? Need some cash to help fund your feature?

With Zadby, you now have a marketplace where you can earn money from what you love to do anyway: creating videos.

Brand Managers: Click here to learn more about how Zadby can help.

Video Producers: Click here to learn how you can earn money doing something you love.