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VML
Video must include mention and visual of Speed Stick® Stainguard™ (product will be supplied to the filmmakers. Visual should be a close up of the pack shot to easily identify Stainguard variant)
Product integration must be a minimum of 10-15 seconds
Video length: about 1-2 minutes long
Included in this commission is the latest version of our TV commercial for the launch of Speed Stick® Stainguard™. Showing the TV commercial is meant to introduce the producers to the product line and brand positioning. Producers should consider this commercial and may opt to be inspired by it, but the proposals do not need to be an extension or spoof of the spot. Videos are not required to reference the TV spot.
VML
Colgate-Palmolive would like Zadby Producers to create videos that promote the Colgate Smile concept and website (www.colgatesmile.com).
Walsworth Publishing Company
Antion & Associates